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Ultimate Farm Quest

April 26, 2010
By: Rhonda Brooks, Farm Journal Seeds & Production Editor
The Ultimate Farm Quest is a one-of-a-kind project that matches two lucky farm families with a team of experts who will help them raise the bar for their respective operations and reach the next level of success with their management and production practices.
The project centers around two high-profile case studies that will document the experience—and the outcomes — as the producers apply today's best practices.
"Our goal is to provide a game-changing opportunity to two top farmers that will focus on addressing the economic, agronomic and technological issues that are the key factors in farm sustainability,” says Charlene Finck, who organized the effort for Farm Journal Media.
Through the leadership provided by an Advisory Dream Team made up of industry experts, the Farm Quest families will address all aspects of their operation with these end goals:
  • Increase yields
  • Save time and money
  • Increase efficiency
  • Improve margins
  • Improve sustainability
The advisers will visit the farms, dig into the details, establish a baseline and then formulate a plan to help the producers move to the next level. From there, they will follow the progress and provide coaching throughout the quest for success.
The case studies will be featured in the magazine pages of Farm Journal and Top Producer and on special segment on "U.S. Farm Report.”

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