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AgDay Daily Recap -December 31, 2012

December 31, 2012
 
 

TODAY ON AGDAY
DECEMBER 31, 2012

YEAR IN REVIEW:

GOOD MORNING I'M CLINTON GRIFFITHS. IT'S THE TIME OF YEAR WE TAKE A FEW MOMENTS TO REFLECT ON WHERE WE'VE BEEN.

TOP 5:

WE BEGIN THIS MORNING WITH STORY FIVE AND THE DISCOVERY OF BSE OR MAD COW DISEASE AT A PROCESSING PLANT IN CALIFORNIA. WHAT MAKES THE STORY UNIQUE, IS THAT UNLIKE PREVIOUS DISCOVERIES, IMPACTS TO THE INDUSTRY WERE MINIMAL. FROM HOOF TO RAIL, OUR FOURTH BIGGEST STORY OF THE YEAR CENTERS AROUND LEAN FINELY TEXTURED BEEF. AFTER CRITICS STARTED CALLING IT "PINK SLIME" AND A MISLABELED PICTURE POPPED UP ON NEWSCASTS AROUND THE COUNTRY, CONSUMERS PULLED BACK...EVENTUALLY PUTTING AN IOWA COMPANY OUT OF BUSINESS. OUR THIRD BIGGEST STORY OF 2012 IS WEATHER RELATED. AFTER A MILD WINTER, MANY PLACES ACROSS THE COUNTRY WARMED UP EARLY, LETTING FARMERS GET INTO FIELDS AHEAD OF SCHEDULE. IN THE FOURTH SLOT, A CONSUMER DRIVEN SHIFT IN THE PRODUCTION OF U.S. PORK. MORE THAN 30 MAJOR FOOD COMPANIES CHOSE TO STOP BUYING PORK FROM SUPPLIERS THAT USE GENSTATIONAL STALLS OR CRATES IN THEIR PRODUCTION. AGDAY'S MICHELLE ROOK TALKED WITH INDUSTRY LEADERS ABOUT THE CHANGE DURING THIS YEAR'S WORLD PORK EXPO. THANKS MICHELLE. AND OUR NUMBER ONE STORY THIS YEAR IS OBVIOUSLY THE ONE WITH THE BIGGEST IMPACT, THE DROUGHT. FROM FAILED CROPS TO PARCHED PASTURES, IMPACTS FROM THIS YEAR'S LACK OF RAINFALL REACHED TO NEARLY EVERY CORNER OF THE COUNTRY.

ANALYSIS IN REVIEW:

IN AGRIBUSINESS TODAY THERE'S NO DOUBT 2012 WAS A WILD YEAR AND NO WHERE IS THAT MORE EVIDENT THAN IN THE MARKETS. AL PELL JOINS US WITH A LOOK BACK AT WHAT MOVED TRADERS TO ACTION THIS YEAR.

WEATHER:

WE KNOW WHAT WEATHER DID IN 2012 BUT WHAT DO FORECASTERS EXPECT THIS WINTER AND SPRING? I ASKED USDA CLIMATOLOGIST BRAD RIPPY ABOUT THAT ON A RECENT TRIP TO WASHINGTON D.C.

FARMER AND I GROW IT VIDEO:

ONE OF THE HOTTEST VIRAL VIDEOS IN THE COUNTRY THIS YEAR COMES FROM A GROUP OF BROTHERS IN KANSAS. THE PETERSON BROTHERS ARE FARM KIDS BUT HAVE FOUND A NICHE SPOOFING POPULAR SONGS. THEIR PARODY OF THE TOP 40 HIT--I'M SEXY AND I KNOW IT-- OR AS THEY COIN,  I'M FARMING AND I GROW IT-- NOW HAS 8 MILLION VIEWS ON YOUTUBE. KARL MAN FROM KWCH-TV IN WICHITA SHARED THEIR STORY JUST DAYS AFTER THREE BROTHERS FROM CENTRAL KANSAS CREATED INTERNET BUZZ. VERY FUN. THE PETERSON BROTHERS HAD A FOLLOW-UP VIDEO CALLED "FARMER STYLE" WHICH CAME OUT LATE THIS YEAR. IT HAS MORE THAN 10 MILLION VIEWS.

SCHOOL LUNCH MAKEOVER:

ONE OF OUR BIGGEST FOOD STORIES OF THE YEAR, COMES FROM THE SCHOOL LUNCH ROOM. IN JANUARY, THE USDA ROLLED OUT ITS BIGGEST LUNCH AND BREAKFAST PROGRAM MAKEOVER IN 15 YEARS.

FOOD TRENDS:

WE CLOSE TODAY WITH A LOOK AT THE FOOD TRENDS FOR 2013. THIS FROM FOOD NAVIGATOR USA AND SUPERMARKET GURU PHIL LEMPERT.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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