Build relationships with landowners and neighbors
Farmers across the U.S. are embracing the chance to use social media as an avenue for sharing agriculture’s story while taking care of business. A Facebook page is a great way to connect with consumers—but it can also keep landowners and neighbors in the loop.
When fostering a relationship with landowners, it’s important to connect them to the production side of your operation. They don’t need to know the nitty-gritty details, but they need to feel like they are part of the team.
Giving landowners access to real-time information about your operation will build a stronger relationship, especially when dealing with share-crop leases. Posting pictures of sidedressing nitrogen or scouting reassures them that you’re committed to growing a bin-busting crop. Transparency is important in today’s farming climate.
Facebook allows you to share the right amount of information with the appropriate people. Keep comments and photos professional and avoid releasing any personal information.
Good neighbors. A Facebook page for your farm can help with community public relations as well. Not only can consumers see what’s happening on your farm, but they can connect with others in the community.
Word travels fast in coffee shops. When you rent a new piece of ground, buy a new tractor or test a new product, you might as well set the record straight before the rumors start to circulate. While it is impossible to control what others say about you and your operation, you do have control over what you say and what you allow others to hear about your farm. A farm page on Facebook gives you the opportunity to present your side of the story.
It doesn’t take long to create a Facebook page for your farm—and keeping it up-to-date only requires a few minutes per week. Once you’ve gotten into a rhythm, consider adding photos, video, discussions and information from your favorite farm blog or website. Thanks to Facebook, keeping in touch is easier than ever.
Farmer Facebook Examples
The Schutz family knows how to use Facebook to communicate with their neighbors. Not only do they post pictures of their farm and their children, but they also talk about the family’s community activities. They post frequently, but not daily. The Schutzes use the best practices of community connection online.
Will Gilmer uses Facebook to connect with stakeholders on the ground level. He posts about daily happenings around the farm with educational and informational photo captions. His posts are frequent, relevant and make you feel like part of the team. If you’re hoping to connect with landowners, he’s a great example to follow.
- October 2011