Farmers, Ranchers Connect with Consumers via YouTube
Farmers and ranchers across the country use YouTube to show the world what life is like on the farm. These farmer-produced videos range from raw harvest footage to movie-quality videos set to music piecing together numerous scenes of farm life.
The purpose of the videos goes beyond entertainment. Hopefully, they provide the general public with an accurate sense of production agriculture and alleviate any misconceptions about the industry.
Make a difference.
When South Dakota cattleman Troy Hadrick heard how much money Yellow Tail wine was donating to the Humane Society of the United States (HSUS), he was not impressed. To make a statement, he emptied a bottle of Yellow Tail wine onto the ground in a cattle pen and posted the video on YouTube. The video went viral; thousands of people watched it and it inspired an agriculture advocacy movement referred to as "Yellow Fail." The following week, Yellow Tail executives called Hadrick to inform him they had gotten the message and would be more selective in the future.
Not all farmer-produced videos keep millions of dollars from landing in the hands of anti-ag groups. Some are purely educational and many depict the pride found in rural America. "Our Story," a video posted by Jeff VanderWerff, tells about life on his family’s corn, soybean, apple and peach farm near Sparta, Mich.
The video includes photos of his farm during harvest and planting. It is set to the song "Fly-Over States" and depicts how proud he is to be an American farmer. The video hasn’t been viewed by thousands of people, but those who have watched it have more information about American agriculture.
Take a few minutes each week to visit AgWeb TV, a collection of the best farmer-produced YouTube videos—and if you have a video camera, think about what you can capture to stand up for agriculture.
- Late Spring 2011