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How To Be a CEO for Your Farm

January 25, 2011
By: Sara Schafer, Farm Journal Media Business and Crops Editor

Who is the boss on your farm? Does that person only “boss” or does he or she manage? 

Tomorrows Top Producer Logo FINALDick Wittman of Wittman Consulting says the key to creating strong leadership for a farm or ranch is to clearly define goals, missions, vision and values for the operation.
“Not having a plan can be one of the most devastating things for most families,” he says.
Once everyone knows where the farm is headed, the right people can be empowered to lead the operation.
Wittman says an ideal manager:
  • Is a facilitator, not a boss
  • Empowers people, doesn’t micro-manage
  • Focuses on people, resources, info and technology
  • Thinks strategically
  • Promotes teamwork, positive thinking and professionalism
  • Willing to be accountable
“You need to avoid ‘bossing,’” he advises.
Wittman spoke at the 2011 Tomorrow’s Top Producer conference in Chicago, Ill. Stay tuned to for complete coverage.

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