Editorial Director, Beef Today
Just as the September issue went to press, Greg Henderson assumed the leadership of Beef Today. You likely know him as the long-time Drovers/CattleNetwork editor. You can reach out to Greg at firstname.lastname@example.org or call (913) 708-1682.
Beef Today is uniquely positioned to deliver cattle content like it has never been delivered before. As a part of Farm Journal Media, Beef Today is fortunate to have every media platform available today to connect to cattle producers.
We have three daily news organizations: AgWeb.com, "AgDay" TV and "AgriTalk", a national daily radio talk show. With that daily contact, our mobile offering, events, print and a digital issue starting now, we easily have 6 million touchpoints to cattlemen each month. With that ability to connect comes the responsibility to do right by beef producers and the cattle industry.
That’s why we established the national Beef Today Advisory Team. We’re not only proud of these advisers but proud that they will be led by new Editorial Director Greg Henderson, long-time Drovers/CattleNetwork editor, and our new Beef Today columnist, Cheramie Viator. Greg joined our team at press time, but Cheramie’s first column appears on page 4.
Both Greg and Cheramie are talented and have lifelong, successful careers in the industry, but there is no substitute for the perspective of those who live and breathe beef, one animal at a time. That prompted us to form the advisory team—not only for a compass and sounding board, but also a dirty boots’ perspective that stretches across the country.
Take James Henderson of Bradley 3 Ranch, recently named the 2013 Beef Improvement Federation Seedstock Producer of the Year. He doubled their acres to hang onto the 56-year legacy Angus herd during the long-running drought in the Panhandle of Texas.
Moving to a newly leased ranch with six pivots lets him raise forages under the sprinklers during the summer and return the herd to native pastures in the winter. Even though learning to irrigate for the first time has been a crash course, the strategy is paying off. Bulls that were just taken off grass had a 2.25-lb. rate of gain.
Despite success against the odds, Henderson worries about what the beef infrastructure will look like in Texas after the parched state climbs out of the drought.
Another example is Kevin Yon of Ridge Spring, S.C., who is keenly focused on how each segment of the beef industry can be profitable. Technology, he says, is a pathway to success in a world that loves beef more every day.
James and Kevin are just two of the folks showcased here who will be guiding us down the right path.
You can find an interactive version of this map at www.BeefToday.com/AdvisorTeam
- September 2013