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Super Bowl Ads Spotlight Agriculture

February 4, 2013
By: Nate Birt, Top Producer Deputy Managing Editor google + 
 
 

Several ads featured Sunday night during the Super Bowl highlighted aspects of farm life–including mischievous (or cute) animals–and generated discussion on social media platforms such as Twitter and Facebook.

Among them: A spot titled "So God made a farmer" featuring a Paul Harvey voiceover. The ad, a collaboration between Ram Trucks and sister company Case IH, kicks off a campaign identifying 2013 as "The Year of the Farmer". Ram Trucks will donate money to the National FFA Organization with each viewing of the Super Bowl ad to support the organization’s hunger relief efforts.

Watch the "So God made a farmer" ad:


The ad generated plenty of feedback on Twitter.

"This brought a tear to my eyes," wrote @NikeChillemi.

Others had favorable things to say about the ad, too.

"’On the eighth day, God made a farmer...’ >>That one is fascinating," wrote @ryanlove146. "Mixed reviews but I think it was brilliant by Dodge."

Not everyone agreed.

"Every time you don't buy a Dodge truck, a baby calf dies and a farmer's son goes to work for Goldman Sachs," wrote @pourmecoffee.

In another ad, a goat and its owner compete for their beloved Doritos. Watch the video below, then click to page 2 to read more about other ag-themed ad spots:


Animal-themed ads continued with Budweiser’s spot about the bond between a Clydesdale foal and its owner:


Dairy producers will enjoy the latest Got Milk? ad featuring Dwayne "The Rock" Johnson. He’s on a mission to get milk and doesn’t have time to stop for anything–kittens in trees, bank robbers, you name it.

Watch the extended version of the ad here:

Finally, farmers who grow nuts got treated to a 'Gangnam Style' homage to pistachios (via The Wall Street Journal):

 

Watch AgDay's review of the best agriculture-themed commercials from the Super Bowl:

 

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RELATED TOPICS: News, Fun

 
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COMMENTS (4 Comments)

- Prophetstown, IL
What a fantastic ad recognizing the true story of agriculture . The message sent to our urban neighbors in two minutes was outstanding ! During the Super Bowl no less , my hats off to Dodge and would even consider owning one .
11:53 PM Feb 4th
 
- LOUISA, VA
I didn't see many ball caps in the commercial. Mostly old Stetsons and Resistols. A lot more cows and horses than tractors. Seem's Ol' Paul's prose should have been changed to "God made a Cowboy.
9:10 PM Feb 4th
 
Harold Smith - IA
I am so glad to see Dodge recognize that us rich grain farmers are the Lord's gift to humanity. It's our birthrite to burn up 40 percent of the corn crop each year, systematically raise food prices as quickly as possible and reap as much government subsidy as we can. We deserve government created $8 corn, $20 bean and $12K per acre government sponsored land prices because we are way more important than anyone else, especially the taxpayers and certainly more important than livestock and produce farmers. We absolutely deserve special tax breaks, subsidized credit, loose lending standards and the chance to drive a brand new 4 wheel drive truck every year no matter what!
12:11 PM Feb 4th
 
Harold Smith - IA
I am so glad to see Dodge recognize that us rich grain farmers are the Lord's gift to humanity. It's our birthrite to burn up 40 percent of the corn crop each year, systematically raise food prices as quickly as possible and reap as much government subsidy as we can. We deserve government created $8 corn, $20 bean and $12K per acre government sponsored land prices because we are way more important than anyone else, especially the taxpayers and certainly more important than livestock and produce farmers. We absolutely deserve special tax breaks, subsidized credit, loose lending standards and the chance to drive a brand new 4 wheel drive truck every year no matter what!
12:11 PM Feb 4th
 



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