The following information is a Web Extra from the pages of Top Producer. It corresponds with the article "Question Your Operation." You can find the article in Top Producer’s February 2013 issue.

The S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) analysis is a tool for sitting down and assessing your resources and the personal strengths and weaknesses that you bring to the table when opening a business. Taking the time to perform a S.W.O.T. analysis may help you to identify aspects of your business plan that may need more work, or it may even highlight things you may have overlooked.

Use this how-to guide produced by the USDA Risk Management Agency, with examples and worksheets for crafting your own self-analysis: SWOT Analysis: A Tool for Making Better Business Decisions

Also, download this Fact Sheet from the Ohio State University: Conducting a SWOT Analysis
of Your Agricultural Business

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