The US Commercial Service partnered with AEM to organize the largest ever USA Pavilion at Agritechnica, featuring 30 U.S. companies. Participating U.S. companies were seeking partners from all over the world, especially Eastern, Central and Western Europe.
The 18 exhibitors and 12 advertisers offered the latest in agricultural software, tillage tools, sprayers, harvesters for potatoes and fruit, grain storage equipment, agricultural buildings, reconditioned tractors and combines, irrigation systems and components.
The USA Pavilion platform makes it easy for buyers and sellers to meet in person in one convenient place. At the Pavilion, potential buyers receive targeted introductions to U.S. suppliers, which can serve as a launching point in a long-term business relationship.
The participating companies report over $9.6 million in sales at the show. Many are still engaged in follow-up with the US Commercial Service in their markets of choice.
The U.S. Commercial Service, with its network of offices at the Embassies and Consulates in 75 countries and Export Assistance Centers covering all 50 U.S. states, provides year-round assistance tools available for both buyers and sellers, including background checks, matchmaking assistance, market research, product sourcing assistance and general export counseling. The US Commercial Service also provided companies with detailed market research support prior to the show, to assist in market identification and dealer prospecting.