The following information is a Web Extra from the pages of Farm Journal. It corresponds with the article "Big Data, Big Decisions" You can find the article in the 2014 Summer Seed Guide issue.
You don’t just farm a physical crop these days – you also harvest digital data by the gigabyte. So what’s the biggest mistake farmers tend to make regarding this relatively new farm asset?
"Public enemy No. 1 is signing off without reading the agreement," says Shannon Ferrell, associate professor of agricultural law at Oklahoma State University. "It happens all the time."
To be sure, navigating this new world of Big Data isn’t all bad. Sharing information with third-party service providers can yield new insights and greater profitability. But many farmers still wonder or worry about how their data will be used when it leaves their hands.
Watch this recorded webinar, featuring Ferrell, to learn the key issues farmers face surrounding data privacy and security. Also, learn common pitfalls as well as tips to keep your data safe, secure and profitable.
- Seed Guide 2014