Leave a Legacy
Kevin Spafford is Farm Journal’s succession planning expert for the Farm Journal Legacy Project. He hosts the nationally-televised ‘Leave a Legacy’ TV, facilitates an ongoing series of workshops for farm families across the U.S., and is the author of Legacy by Design: Succession Planning for Agribusiness Owners.
Harvest to Hand
Apr 23, 2013
From Legacy Moment (04/04/2013).
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Recently, I ran across a mobile app, from an insurance company of all places, that helps consumers locate farmers markets, locally grown produce, agritainment farms, wineries and commodity-related festivals. Harvest to Hand is a simple mobile app designed to connect consumers to producers for healthy food choices.
It isn't the app that fascinates me so much as the concept and the source. Imagine how our daily lives have changed. Not too long ago, food choices (local, natural and organic) were limited to a very niche market. Today, we're using our cell phones to identify producers and find retail sales locations that specialize in this market. Yesterday, insurance companies sold financial security. Now, even these big corporations show compassion by helping customers make healthy food choices.
For me, this serves as another indication that field-to-fork is an increasingly viable, attractive and potentially profitable alternative for breaking into farming. The next frontier is quickly becoming reality and, beyond a niche for consumers, there are other forces helping to increase demand and ensure availability. Though it might always be small, to sustain a percentage of the food market will require professional farmers, processors, distributors and retailers—all of which constitute opportunity for the agripreneur.
Though I can't personally vouch for the mobile site, it looks like it might bring together a physical community, promote healthy eating and enhance the accessibility of locally grown produce. I, for one, appreciate the concept and anticipate there are or will be others. The accompanying website allows farmers, producers and event managers to post their offerings and festivals.
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Photo courtesy of USDA NRCS.