Farmers aren’t usually treated like rock stars. So cotton producers Chuck and Matt Coley of Vienna, Ga., were initially taken aback when Monsanto asked to film their farming operation to promote a song for its Deltapine cotton brand that honors U.S. cotton farmers, "Where Heroes Are Made."
"At first I was kind of shocked. I had to ask, ‘Why feature us?’" Matt says. "As things progressed and we went through the story line, it all kind of made sense. We aren’t much different than most farm families. Hearing your own story on tape, you get to realize the sacrifice and hardships the past generations made and what my generation is going through."
Here’s the finished music video:
"The ‘Where Heroes are Made’ song and video shows the commitment and dedication all cotton farmers put into each and every crop season," says Lauren Straatmann, Deltapine marketing manager. "The Coley farming operation is a perfect location to put visuals to the song to make it come alive and strike pride in each and every farmer and others involved in cotton production."
You can download the audio for "Where Heroes Are Made" for $0.99 at www.deltapine.com/heroes. All proceeds will go toward a cause supporting the future of ag in rural America (to be announced at a later date.)