By Greg Coffta
Bilingual Dairy Support Specialist
Cornell University, Northwest New York Dairy, Livestock and Field Crops team
Having worked with Hispanic, Spanish-speaking employees for some time now, dairy farm owners and managers have learned a thing or two about the cultural differences between themselves and their employees. They have learned, I hope, to recognize the similarities as well.
Articles in trade magazines, speakers and conferences and others in the industry have provided information on the cultural dynamics that we are witnessing on dairy farms. As farm owners/managers, you are probably familiar with the specifics by now: the need for Dish to get the best channels in Spanish, Phone cards, money orders, shopping, etc.
But there is also an important, overarching concept to keep in mind while managing Hispanic employees.
Geert Hofstede’s work on cultural dynamics introduced this concept. Power distance is the extent to which the less powerful members of institutions and organizations expect and accept that power is distributed unequally.
Some cultures, like that of the U.S., emphasize cooperative decision-making, teamwork and the perception of equality between employer and employee. This is known as “low power distance.” On the other hand, some cultures emphasize hierarchy, order and chain of command. In these cultures of “high power distance,” an employer is recognized as having the authority as the decision-maker, while the employees are expected to meet the employer’s demands.
Hofstede surveyed 53 countries around the world and rated them on a continuum of high to low power distance. The U.S. ranks at the bottom of the list at #38 – l --- low power distance. The countries from which most of our Hispanic employees originate, such as Mexico and Guatemala, rank at the top of the list: #5 and #2, respectively.
How does this impact management on your farm? Consider the differences the management style. Generally, we here in the U.S. invite employee feedback, ask the employees what their work preferences are, and even expect to have our employees make some independent decisions.
Our employees, on the other hand, expect to have a boss. I’ve noticed on so many dairies that the Hispanic employees become frustrated when the manager doesn’t give strong directions. Many Hispanic dairy employees that I’ve met prefer to be given orders and specific job duties. Without orders and duties, a perceived lack of authority could arise and further disgruntle the employees.
So how can we manage this dynamic? Take a command role when managing your Hispanic employees as a group. Be a boss while being fair and objective. Make decisions with certitude and give your employees direction rather than acting unsure or asking them what they want. Along with this, make an effort to get to know your employees– if they have family, or if they are buying a plot of land in Mexico.
As you build rapport, your employees will learn your individual management style and healthy work relationships will develop.
Low Power Distance
Germany, Great Britain, United States
• Subordinates are more comfortable with and demand the right to contribute to and critique the decision-making of those in power.
• People relate to one another more as equals, regardless of formal positions.
• Low power distance countries expect and accept power relations that are more consultative or democratic.
High Power Distance
Mexico, Guatemala, East Asia
• Subordinates acknowledge the power of others, based on where they are situated in certain formal, hierarchical positions.
• In high power distance countries, the less powerful accept power relations that are more autocratic and paternalistic.
• Employees don’t expect to be decision-makers.
In his role as Bilingual Dairy Support Specialist for Cornell University’s Northwest New York Dairy, Livestock and Field Crops team, Coffta provides training, translations and meeting facilitation as well as management consulting in English to New York dairy farms. He obtained his bachelor’s degree from SUNY College in Brockport with a double major in Spanish and communications. He earned a master’s degree in education from the University at Buffalo. Contact Coffta at firstname.lastname@example.org.