McDonald’s Drops Angus Burgers
May 10, 2013
Bye bye, Angus Burger—you’ve been nickel-and-dimed off of McDonald’s menu.
This Associated Press article helps explain why: "At a time when the restaurant industry is barely growing, McDonald's has been playing up its Dollar Menu in ads to boost sales and steal customers away from competitors. Even if that hurts profit margins, executives say the strategy is critical to gaining market share and ensuring the long-term health of the company."
This isn’t the first shake-up to McDonald’s burger line-up. A few months ago, Reuters also reported on the McDouble and the Double Cheeseburger shifts on the Dollar Menu.
But remember, we are talking about a fast food chain. It uses a lot of U.S. beef (and arguably some from New Zealand and Australia). And 10% to 15% of its sales come from the Dollar Menu.
With competition like that, why did they think a premium, higher cost Angus burger would work anyway? Although, I will miss the tomato on top.
What do you think? Is this good or bad for U.S. beef?