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Almost four years ago, Abe Hughes was appointed vice president of New Holland North America with one goal—get the brand back in the game. Read more about that here.
In January, Farm Journal had the exclusive opportunity to speak with the executive about how he’s turning around the company. Read the full story here.
Hughes reports that in the past four years, the New Holland division has doubled revenues and tallied record profits through a disciplined approach to financial management. The achievements have brought kudos and corporate resources from CNH management. Now, Hughes says it’s time to build on their momentum. The company is working to fill out its product lineup for what they identify as a customer base of mixed farmers. New Holland is launching a new brand platform, New Holland Smart stories, which will feature their customers.
In working on the above story, I also talked with Jim Straeter at Rochester New Holland. And I think fittingly, I found this picture on his dealership’s website.
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