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November 2008 Archive for Machinery Journal

RSS By: Aimee Cope, Farm Journal

The Machinery Journal blog is your place to find the latest machinery updates, industry news, and interesting tid bits.

Compacts Go Country

Nov 21, 2008
So it's not surprising that three country artists have lent their celebrity status toward tractor lines…
Craig Morgan continues his infatuation with red paint and Case IH tractors with the International Harvester Tour. Check out what he thinks about Farmall tractors on this web site here.
Trace Adkins puts a Kioti tractor to work on his Tennessee farm. To learn what his likes about his compact tractor, visit this site.
Michael Peterson is quite fond of New Holland tractors. He even hosts a celebrity tractor race in Nashville to benefit charity. To check it out, click here or watch him ride here.

On the Table

Nov 21, 2008
The economic impact of the past few months may hit machinery companies in a wave of consolidation.
As predicted by one Wall Street analyst, the conditions may be right for publically traded machinery businesses to buy each other out. The targets will come into focus after the liquidity crisis eases, but the likely companies for acquisition are those with stretched balance sheets and/or aren’t well-diversified.
The candidates for matching up with impacts in the ag machinery biz: 
  • Caterpillar acquiring AGCO Corp, which would inverse the transaction that happened in 2002 when AGCO bought the Challenger line of tractors from CAT and carved out all ag-specific machinery from the Caterpillar portfolio.
  • Deere acquiring Lindsay Corp, which is inline with Deere’s growing irrigation business. John Deere Water Technologies was established in 2006 and operates in 75 countries
Other machinery companies:
  • Caterpillar and Joy Global Inc. (Joy Global makes heavy-duty mining equipment, which could diversify Caterpillar's product spectrum)
  • Deere and Terex Corp.  (Terex has a broad offering of construction, quarrying and other equipment that would add onto Deere's non-ag portfolio)
  • Paccar or Caterpillar and Oshkosh, Corp. Paccar makes Kenworth, Peterbilt and DAF light/medium/heavy-duty trucks.  Oshkosh is a speciality truck manufacturer that would add niche market products to either Paccar or Caterpillar.
  • Illinois Tool Works and Manitowoc. Illinois Tools Works is a global manufacturer of industrial components, and the company could benefit from pairing up with Manitowoc's crane business.
  • Illinois Tool Works and Lincoln Electric Holdings Inc. Illinois Tool Works could find a match with adding Lincoln's welding products to its offering.
  • Parker-Hannifin and Crane Co. These two companies could merge their motion/control technology focus and niche industrial products.

Game Over

Nov 21, 2008
It’s over. At least for now. John Deere has wrapped up its first season of Skid Steer Smackdown (I’ve blogged about it before here and here)
At the site you can watch a recap of the first season in which John Deere tested its new lineup of skid steers against the competition.

Look Behind Buhler Industries

Nov 21, 2008
The catalyst for all this has been in the past year after Russian company Rostselmash bought 80% of the company.
To learn more about the new Versatile tractor lineup as well as the parent company Rastelmash, here are two videos… The first is the launch video from the Versatile dealer meeting when it was announced the company is rebranding all tractors under the heritage name. The second video is provided by Rostselmash. It's their company video that provides great historical information and perspective on the company.


Versatile Returns

Nov 11, 2008

In late October, Buhler Industries jumped right into their future.

I traveled to Winnipeg Canada (where Buhler Industries is headquartered) for what I thought was a tractor launch during the company’s first-ever dealer meeting.

However, what I found was much more.

Here are two interviews with Buhler Industries leadership: Dmitry Lyubimov, president of Buhler Industries and Eric Allison, director of sales.


The company re-launched the Versatile name, which will be the only brand on its lineup of row crop and four-wheel drive tractors. They showed a video that included tractors from the original generation of Versatile tractors through the present. The interesting part was that all the video segments were filmed the months before the meeting, so all those tractors were still running.

Read More: New Era for Versatile Tractors

Wearing Your Candidate on Your Wheels

Nov 03, 2008
On the eve of election day, I can’t resist. I have to blog something about the election. When I found this page from a blog I frequent, I began to wonder if any farmers out there had adorned their tractor/combine/grain trucks with adhesive litter from the campaigns.
The vehicles pictured via the link do take it to another level. Do you have any farm equipment decorated with political paraphernalia? If you do, send me a picture via this blog or
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