Mark Moore, Top Producer Contributing Editor
An effective marketing plan takes advantage of the next market move, no matter what that market move might be.
Mark Gold, managing partner of Top Third Marketing, told attendees at this year's Top Producer Seminar the key to developing a marketing plan isn't whether producers think prices are moving higher or lower. "Nobody knows for certain where the market will go,” Gold says.
And there are powerful marketing tools available that can protect producers. "Producers can use these tools to take advantage of the next market move, whether that move is higher or lower,” Gold says.