The best minds in the business convened in Chicago, Ill. to take part in the first-ever Marketing Rally.
The highlight of the event was the world's largest marketing roundtable live TV taping, which was moderated by Pro Farmer Editor Chip Flory.
One of the hot topics was using futures vs. options. Watch a snipped of the roundtable to learn the answer to this question.
You can watch the full marketing roundtable Dec. 12 and 13 on U.S. Farm Report
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