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The Connected Farmer

November 24, 2011
 
 
 

What do farmers’ online habits say about them?

 

Farmer on ComputerFarmers Use Computers

65% of farms have access to a computer. 63% of those are owned or leased.
 

They Buy Things

14% purchase ag inputs via the Internet.
 

They Surf the Web

62% of farms have Internet access. 38% of those have DSL.
 

They’re All Business

37% use a computer for farm business.
 

They Like YouTube

56% watch videos on this social site.
 

Are You Well “Liked”?

40% use Facebook up to 1 hour per week.
 

They Aren’t Prejudiced

35% conduct business with nonagricultural websites too.
 

Oregon Is the Hot Spot

80% of farmers in the state have a computer with Internet access, the highest of all 50 states.
 

Tweet What?

77% of AgWeb.com users don’t use Twitter.
 

They Look Before They Speak

Of those farmers who use a social site, the majority just watch. Only 25% put up posts of their own.
 

The ‘Mullet Theory’ Applies

Their computers might be all business in the front, but they’re a party in the back. 68% of farmers are on a social site.
 
SOURCES: USDA; AGWEB.COM SOCIAL MEDIA SURVEY

 

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FEATURED IN: Farm Journal - Mid-November 2011
RELATED TOPICS: Technology, Fun

 
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COMMENTS (1 Comments)

Sweet Spot Marketing Canada - Summerside
This is a really cute article chalk full of good facts. Interestingly enough, we have a program titled 'The Connected Farmer - Marketing & Digital Technology Training for Farmers'. This is how I cam across your post.

http://conta.cc/TheConnectedFarmer
http://www.SweetSpotMarketing.ca
9:21 AM Dec 8th
 



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