Jul 28, 2014
Home| Tools| Events| Blogs| Discussions| Sign UpLogin


Leave a Legacy

RSS By: Kevin Spafford, Legacy Project

Kevin Spafford is Farm Journal’s succession planning expert for the Farm Journal Legacy Project.  He hosts the nationally-televised ‘Leave a Legacy’ TV, facilitates an ongoing series of workshops for farm families across the U.S., and is the author of Legacy by Design: Succession Planning for Agribusiness Owners.

What Makes a Great Company?

Aug 13, 2013

Aerial of Michigan Farms   USDA NRCSFrom Legacy Moment (09.09.2013).
Please join us
for future issues,
delivered via email each Friday.


 Beyond the latest fad promoted by the popular press and business best sellers, great companies are more than well-known brands. Given a moment, we can all think of exemplary businesses—the local tire shop, a nice restaurant, a locally owned franchise, your insurance agency—even a municipality may qualify. Though you may not have quantified the reasons, many of the companies you patronize fall into the 'great' category. So, what makes a business great? What are the identifiable business traits you admire?

  • Is it good customer service? Do you feel welcome? Do the employees engage you in meaningful conversation? Though you don't necessarily have to feel like a friend, are you confident the business is there to solve your problems?
  • Is there an atmosphere of innovation? Does this company use the latest technology and the best service systems? Are they on the leading edge and employing a process of continuous improvement?
  • Is the product line and level of service of a consistent quality? Can you be assured that when new products or services are introduced, they meet or exceed a certain standard?
  • Do the employees act in concert and work as a team? Do they generate confidence that each person is part of a larger whole and dedicated to providing a solution for the customer?
  • Are you assured that the operation is stable and well-balanced? Are they positioned to continue delivering on their promise for years to come? Does the organization have a history of experience and a long planning horizon? Does management 'appease the moment' or do they have a long view and base decisions on consequential effect?
     

From this brief list and using your own examples, how can you ensure that your business—yes, the family farm—becomes a great company? Please write to 'Ask Kevin' and let me know.  

News & Resources for You: 

Professional development is one essential element of strong farm leadership.

Common goals expressed in a business plan will guide you to implement your vision.

Test-drive eLegacyConnect as your go-to resource for succession planning guidance.  

  eNewsletter Sign Up Legacy Pioneer DuPont Attribution 2012
FaceBook Logo
 
 
 
 
 
 
Photo courtesy of USDA NRCS.
 
 
 
 
 
 
 
Log In or Sign Up to comment

COMMENTS

No comments have been posted, be the first one to comment.

Archives

Legacy Newsletter
 

Follow Us

Facebook Twitter You Tube
 

Hot Links & Cool Tools

    •  
    •  
    •  
    •  
    •  
    •  
    •  

facebook twitter youtube View More>>
 
 
 
The Home Page of Agriculture
© 2014 Farm Journal, Inc. All Rights Reserved|Web site design and development by AmericanEagle.com|Site Map|Privacy Policy|Terms & Conditions