The National Cattlemen’s Beef Association recognized three communications and journalism professionals at the 2014 Cattle Industry Convention and NCBA Trade Show for outstanding work in 2013. NCBA recognizes two communications professionals from a NCBA state affiliate organization and cattle breed association. The organization also recognizes one agricultural journalist. According to NCBA President Scott George, the intent of the award program is to offer well-deserved recognition to individuals who are staunch advocates of the U.S. cattle industry.
"Effective communications is critical to the success and sustainability of any organization," said George. "NCBA’s own communications team works day in and day out to ensure our consumers message is heard. We recognize that without the combined efforts of state affiliate and breed association communications, the success of cohesive messages about the U.S. beef cattle industry would not be possible."
The recipient of the 2014 Excellence in Affiliate Communications and Public Relations is Ellen H. Brisendine, executive director, communication services for the Texas and Southwestern Cattle Raisers Association. Brisendine has been with TSCRA for 12 years.
The recipient of the 2014 Excellence in Breed Communications and Public Relations is Crystal Albers, assistant director of communications at the American Angus Association. Albers has been a part of the American Angus Association for ten years, serving in multiple communication capacities throughout her tenure.
Agricultural journalists play a key role in educating cattlemen and women about issues impacting the cattle industry, said George. That is why NCBA continues to recognize a journalism professional for his or her outstanding work each year. The 2014 Excellence in Agricultural Journalism award was presented to Wes Ishmael of BEEF Magazine. A BEEF contributing editor since 1999, Ishmael has been involved with livestock publications since 1983 and has always been in and around the livestock business.
Source: National Cattlemen’s Beef Association