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Tailgate Talk: Anatomy of an Interview

August 25, 2012
By: Sara Brown, Farm Journal Livestock and Production Editor
p90 Tailgate Talk
From left to right, Charlene Finck (Farm Journal), Tyne Morgan (AgDay TV) and Sara Schafer (AgWeb.com) capture the material they will need for their specific media outlets from John Raines, Monsanto IFS business lead.  

At Farm Journal, the majority of our interviews take place between just two people—one interviewer and one interviewee. But occasionally, the situation calls for a bit more firepower.

Such was the case for our exclusive interview with John Raines about Monsanto Company’s new product from its Integrated Farming Systems (IFS) platform (read more).

To ensure we collected all of the information we would need for not only Farm Journal but also AgDay TV and AgWeb.com, our "reporter’s toolbox" for this particular story included an array of digital audio recorders, video cameras and good old-fashioned pen and paper.

This story is a fitting representation of just how mobile modern reporting can be. Portions of the feature were built at our editorial offices, in our homes and even at the airport. We hope you enjoy seeing the end result.


Stat Rack

USDA’s Aug. 10 World Agricultural Supply and Demand Estimates report adjusts corn crop figures to reflect widespread drought.

 

123.4
Average bushels per acre corn yield, the lowest projection in 17 years

10
states expect yields of 100 bu. per acre or less: Kentucky, 65 bu.; Missouri, 75 bu.; Tennessee, 82 bu.; Alabama, 85 bu.; Virginia, 91 bu.; Kansas, 93 bu.; South Dakota, 98 bu.; Indiana, North Dakota and Oklahoma, 100 bu.

7
states expect yields of 150 bu. per acre or more: Texas, 150 bu.; Minnesota, 155 bu.; Arkansas, 160 bu.; Louisiana, 165 bu.; Georgia, 175 bu.; California, 190 bu.; Washington, 225 bu.  

10.78
Billion-bushel corn crop expected, down from 13 billion in the July WASDE report
 

$7.50 to $8.90
Projected season-average corn price for 2012–13

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FEATURED IN: Farm Journal - September 2012
RELATED TOPICS: Tailgate Talk

 
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