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Machinery Journal

RSS By: Aimee Cope, Farm Journal

The Machinery Journal blog is your place to find the latest machinery updates, industry news, and interesting tid bits.

Dealer association asks members to rate manufacturers

Jul 21, 2008
The North American Dealers Association recently asked its members to report satisfaction ratings between them and manufacturers. Areas reported included: product availability (the big question right now), product quality, technical support, parts availability and quality, manufacturer response to dealer need, warranty procedures, and more.
Some quick highlights:
  • Dealers gave the highest marks for quality of parts and products. 
  • Shortline manufacturers ranked higher in product availability than full-line manufacturers.
  •  Overall, dealers cited satisfaction with manufacturer high on their overall rankings.
The survey included 26 brands.
For the full report, please visit the website of Farm Equipment Magazine:
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