Sep 19, 2014
Home| Tools| Events| Blogs| Discussions| Sign UpLogin

Out to Pasture

RSS By: Steve Cornett, Beef Today

Read the latest blog from Steve Cornett.

Taco Bell Fights Back

Jan 28, 2011

Told you this would be entertaining.

Even Stephen Colbert took note of Taco Bell's problems, trying the Beefy Crunch Burrito, and pronouncing the filling as "beefish," and "beef-esque." "On  a scale of 1 to beef," he said,  it's got something in there."

Now Taco Bell is fighting back against the lawyers who say the company is advertising beef but selling fillers. "Thank you for suing us" say a series of ads the company ran Friday in high profile

They say their "seasoned beef" mixture is 88% beef and 12% "secret recipe."

"Secret recipe?"  Hmmmm.

Your reporter (having admitted earlier to be an un-fan of the Taco Bell version of Mexican food) remains skeptical. The USDA rules seem to say you can't hide extenders in a product and still label it as "seasoned beef." But right there in the ads, they say that "isolated oat product"
is listed as the most important "seasoning" in the mix.

"Seasoning? Isolated oat product?"  Salt is a seasoning, Pepper is a seasoning.  Garlic is a seasoning. The ads say that unseasoned ground beef is "bland." I'll grant them that.  But what about "isolated oat product?" That's not bland? That adds to the "Taco Bell's signature taste and texture"?
Hmmmmmmm with more mmms. I bet it adds more to the texture than to the flavor.

Soon we'll know, I suppose. Ain't the American judicial system a great way to run a country? It's hard to believe some people are anti-trial lawyer.

Here's the label for Taco Bell's seasoned beef:

"Beef, Water, Seasoning [Isolated Oat Product, Salt, Chili Pepper, Onion Powder, Tomato Powder, Oats (Wheat), Soy Lecithin, Sugar, Spices, Maltodextrin, Soybean Oil (Anti-dusting Agent), Garlic Powder, Autolyzed Yeast Extract, Citric Acid, Caramel Color, Cocoa Powder (Processed With Alkali), Silicon Dioxide, Natural Flavors, Yeast, Modified Corn Starch,
Natural Smoke Flavor], Salt, Sodium Phosphates. CONTAINS SOYBEAN, WHEAT"


Log In or Sign Up to comment

COMMENTS (2 Comments)

We can only hope the other percent will be horsemeat soon!
6:58 AM Feb 3rd
Steve, great info on Taco Bell. I would like to add that when I eat Mexican food, I also prefer Mexican beef, especially on Cinco de Mayo! Of course on the 4th of July, I prefer USA beef!
4:54 PM Jan 28th

Receive the latest news, information and commentary customized for you. Sign up to receive Beef Today's Cattle Drive today!. Interested in the latest prices for cattle in your area? See highlights of the latest for-sale cattle in the Cattle-Exchange eNewsletter.

Hot Links & Cool Tools


facebook twitter youtube View More>>
The Home Page of Agriculture
© 2014 Farm Journal, Inc. All Rights Reserved|Web site design and development by|Site Map|Privacy Policy|Terms & Conditions