Nov 18, 2013
Not that we'd wish bad luck on anyone, especially another protein business, but we can't help but grin just a little at this headline: Butterball's turkey shortage might ruin your Thanksgiving. An unexpected decline in weight gain left the company with smaller birds to sell—smaller than most people want to purchase to feed their family. Never fear! Our Thanksgiving isn't ruined. In fact, it just got better! We're a generous bunch, and we are more than willing to give our turkey to the next shopper. There are plenty of wonderful beef options out there. There's nothing wrong with a tasty ribeye on the 4th Thursday of the month. Or a prime rib, or brisket, or ...
A Farm Bill in Santa's Sleigh?
I'm dreaming of a farm bill for Christmas, just like the ones I used to know. Where the congressmen all agree and the President does not flee, but signs the bill into law ... Okay, now that you have that Bing Crosby tune in your head the rest of the day, NCBA's Colin Woodall says we're closer than ever before to a new farm bill, and he predicts it will be wrapped up by Christmas. The nutrition title is still the major sticking point, but Woodall says the commodity portion of the law should be workable in all regions of the country. COOL may also make its way into the mix.
Since we see many ranchers as the ultimate conservationists, our mouse immediately pointed to the NPR headline "A Rancher and a Conservationist Forge an Unlikely Alliance." An unlikely alliance? What we found, as with many of these unfriendly headlines, is the actual story is not bad. Ranchers are working in harmony with other animal groups to improve their livelihood, and they often improve the environment in the process. But why is this worthy of such a demeaning headline? It seems as though there are a plethora of unfriendly ag headlines. We propose all journalism graduates take an agriculture class or two, and make sure there is some headline-writing homework involved!
Here's a few other eye catching headlines that we didn't write (You might want to scan the story, too):
News Off the Beaten Path
Is there a European in your family? Likely so if you own a dog ...
A woman is arrested for bare-ing all when announcing her nude wedding. Only in San Fran ...
Bad day? Just need to cuddle? An Oregon woman can help you out. Cuddling for hire is her business.