The following commentary does not necessarily reflect the views of AgWeb or Farm Journal Media. The opinions expressed below are the author's own.
The Livestock Today blog is your place to learn the latest production news for the livestock industry.
It’s not often I’m on the other side of the microphone—being the interviewee instead of the interviewer—but that’s exactly what happened this week at the Cattle Industry Convention & NCBA Tradeshow. Thanks to our friends at the Samuel Roberts Noble Foundation, I got in on part of their "ag"vocay challenge.
Check out my interview, and then go and watch the others. The contest will measure the number of views each video gets to win a mini Ipad.
Here’s my challenge to you: If the camera was on you, how would you have answered the questions that Adam Callaway asked me? Share your story—whether you raise organic or some other branded beef, or commercial beef—with the consumers that you know. Take the offense in your influence circles and share the positive message of beef.
Also, be sure to read the Samuel Roberts Noble Foundation’s blog, right here on www.BeefToday.com.
Nice interview responses! Agree with your comment that producers need to be "mindful" in what they do all of the time. Our consumer customers are setting a higher standard that perhaps what we have been used to producing. They do not want hormones in their meat, the do not want excessive antibiotics and many do want GMO grain in their meat, and they want to see visible evidence that we have humane practices in place for our livestock. I would bet if we did all of the above consistently consumers would be breaking down the doors for our products, and we would not have to worry about coming up with time-consuming defense strategies. Listen to the voice of the customer, produce accordingly and they will come.