May is Iowa Beef Month
Apr 30, 2009
By Sara Brown
|Make a Sandwich, Win a Prize!
Vincent Giordano Corp. is offering a $4,000 prize to the creator of a signature sandwich using its branded Premium or Steakhouse roast beef, corned beef or pastrami.
To enter, upload a three-minute video of your sandwich making experience to www.vgiordano.com/videochef
between May 1 and June 15. The winning video will be based on originality, presentation appeal, work station setting, participants’ appearance, presentation skills and entertainment value.
Philadelphia-based Vincent Giordano supplies a line of roast beef, corned beef and pastrami products to retailers and foodservice operators nationwide.
Time to get out the grills in Iowa—May is beef month! Yes, many of you will argue that across the nation, every month should be beef month. But in Iowa, May is the month cattle producers look forward to, says Brian Waddingham, Director of Industry Relations for the Iowa Beef Industry Council. It’s the start of the growing season, pastures are green and summer time brings people out to enjoy beef.
It’s not just Iowa, though. Illinois, Kansas, Michigan, Minnesota, Missouri, Nebraska, Oklahoma, Pennsylvania and Vermont all celebrate beef month in May.
County cattlemen associations use checkoff-funded resources for local advertisements to encourage consumers to stock up on beef items. With the current state of the economy, this is a critical time to keep beef consumption high.
Iowa has been celebrating in May for more than 40 years. This year, in Dubuque County, Iowa, Waddingham says cattle producers are promoting a prime rib pizza, while cattlemen in Kossuth County are supporting a variety of local beef-serving restaurants throughout the month.
How does your local cattlemen organization respond to summer fairs and festivals? A “Beef House” at a local, county or state fair can be a vital place to encourage consumers about the healthy benefits of incorporating beef into their diet. E-mail
me details of your local beef activities!
How do you like your beef? On the steak bone or on a bun? There are so many recipes using beef, one could hardly choose just one. But if you are needing some inspiration, the Beef It’s What’s For Dinner website
has compiled a list of blogs about beef, including recipes and nutritional and preparation information. Click here
to find your new favorite dish.
My favorite? A 1”-thick ribeye with a dash of salt and pepper, cooked medium, fresh from the grill. Now it’s summer!