DAIRY TODAY, with its award-winning editorial content, is a trusted source of dairy information for its subscriber base of U.S. dairy producers. It is part of Farm Journal Media’s family of agricultural publications, including FARM JOURNAL, TOP PRODUCER, and BEEF TODAY.
DAIRY TODAY began as a livestock dairy insert, Dairy Extra, in FARM JOURNAL in the mid 1960s. In 1985, it became a stand-alone publication. Today, it is published for medium and large dairy farms, focusing on dairy trends, production, management, markets and policy.
DAIRY TODAY’S editorial offices are based in Monticello, Minn., and Bakersfield, Calif. The magazine’s editorial staff also works with freelance dairy writers located throughout the country and with freelancers in Europe and New Zealand. Its contributing editors are some of the leading dairy experts from across the United States, both at universities and in private practice.
DAIRY TODAY received the prestigious James Flanagan Award for Most Improved Publication from the Livestock Publications Council in 2006, and has amassed more than 100 writing, photography and design awards over its 26-year history.
Meet the Dairy Today Team
Jim Dickrell was named editor of Dairy Today in 1989 and associate publisher in 2007, and is based in Monticello, Minn., northwest of Minneapolis. He has 27 years of publication experience, and also operated his family’s Wisconsin family dairy farm for three years following graduation from the University of Wisconsin—River Falls. He also holds a Masters Degree from Hamline University, St. Paul, Minn. In addition to traveling extensively within the United States covering the dairy industry, he has visited Europe, Canada and Mexico on numerous assignments for Dairy Today.
Dickrell is a past president of the National Mastitis Council, a 2,000-member research and education organization dedicated to improving milk quality around the world. He is also a past president of the American Agricultural Editors Association, an AAEA Master Writer, and winner of dozens of writing awards. He is a recipient of Mid-America Dairymen’s Salute Award for excellence in agricultural communications and Farm Journal’s Wilmer Atkinson Award.
He is actively involved in his local Lions Club and Catholic Church. He is also an avid cyclist and runner, logging some 1,200 miles annually, and a rabid Green Packer fan and owner. He and his wife, Mary, have one daughter.
You can reach Jim at firstname.lastname@example.org.
Named Dairy Today's Western editor in 2004, Catherine Merlo is based in Bakersfield, Calif. She travels widely across the U.S. covering national and Western issues for Dairy Today. She also serves as online editor for dairytoday.com and is part of the agweb.com editorial team.
Merlo has more than 25 years of experience as a writer, journalist and photographer. From 1979-91, Merlo headed the communications program for Calcot, Ltd., a major cotton marketing cooperative. She then formed her own communications firm, with clients including the U.S. Department of Agriculture, CoBank, National Cooperative Bank, Sunkist Growers, Calcot, Ltd., San Joaquin Valley Cotton Board, and the Glassy-Winged Sharpshooter Task Force.
Merlo has written for Westways, Farm Journal, Progressive Farmer, Western Agricultural Publishing and California Farmer. She also authored books for Sunkist Growers, Calcot Ltd., Fillmore-Piru Citrus Association and the Arizona Cotton Growers Association. She served as editor of USDA’s Rural Cooperatives magazine from 1997-99, and is a former sportswriter for The Bakersfield Californian.
Merlo is a three-time Writer of the Year and past president of the Cooperative Communicators Association. She holds a master’s degree from the Professional Writing Program at the University of Southern California, and a bachelor’s degree in English from California State University, Bakersfield.
Merlo is also a member of the American Agricultural Editors Association. She serves on the board of trustees of the Kern County Museum Foundation in Bakersfield, where she lives with her husband, David Gaeta, and their son, Gabriel.
You can reach Catherine at email@example.com.