The Chew On This Tour has been at 125 events this year.
Former wrestler Bill Goldberg is on a mission to help educate the public about misinformation on animal agriculture while also addressing world hunger.
By Wyatt Bechtel, Dairy Today associate editor
Bill Goldberg is still known for his prowess in the wrestling ring where he speared the competition into submission. He now is on a mission to help educate the public about myths and misinformation surrounding animal agriculture while also talking about world hunger.
Goldberg is a part of a joint initiative put together by Elanco Animal Health, Greenfield, Ind., and Nutra Blend LLC, Neosho, Mo., called the Drive To Feed The World. In this effort, Goldberg has been on the Chew On This Tour traveling across the country stopping at colleges, universities, state fairs and large events sharing facts about animal agriculture with consumers who are unaware of the importance of the industry. The latest stop was World Dairy Expo yesterday.
|Bill Goldberg (center) poses with a group of FFA members.
The Chew On This Tour has been helping dispel common myths about animal agriculture that have been shared by the one percent of the population who are trying to shape food policy and choices.
"Traditionally those are the only points of view we’ve heard," stated Goldberg. "It’s absolutely appalling the lack of knowledge the general public has."
The tour lets people learn about animal agriculture and world hunger through a series of on the street interviews Goldberg conducted with consumers. He asks questions like, "What is natural meat? How much milk does the average cow produce in a day? and What is the nutritional difference between regular and organic milk?"
Many of the answers are far off base. The video provides the correct information, sourced by experts from animal agriculture and human nutrition. Their fact-based message: The United States has "one of the safest food supplies in the world."
During a two and a half day stretch at the Minnesota State Fair recently, more than 5,500 people walked through the Chew On This trailer to watch the video. In all, the tour has been at 125 different events this past year.
Goldberg added that you can see the video makes a big difference for those who come and visit the Chew On This Tour.
Besides sharing facts about animal agriculture, the program also aims to stop world hunger through education and donating free meals.
In the United States alone there are 18,000 households that are food insecure, with 16,000 of those having children in them. Globally there are 870 million people who are not getting enough to eat and 25,000 people die each day due to malnutrition.
"If it takes me to raise awareness and the volume of the subject I’m more than happy to do it," said Goldberg.
Read more on the Chew On This Tour here.