A picture is worth a thousand words, and a graph of fluid milk sales decline is worth millions (of dollars, that is).
The Central Federal Milk Marketing Order’s December newsletter shows in graphic detail how fluid milk sales have declined since 1975. "Year-to-year per capita sales have increased only five times over the 37-year period," say Central Order economists.
"Per capita sales of beverage milk have decreased by more than 10% since 2000, and have fallen by nearly 30% since 1975," they say.
While sales of lower fat and skim milk sales have increased dramatically over this time period, whole milk sales have dropped in half.
You can view all the graphs here.