Yara Aquires Sensor Company

January 4, 2014 05:49 AM

Yara has acquired German water sensor com­pany ZIM Plant Technology GmbH. This company deploys crop water-sensor technology in high-precision irrigation systems to improve yields and water-use efficiency.

"This is a strategic step for Yara into a new segment of the precision farming business, and it is also a response to our Creating Impact strategy of addressing resource scarcity," says Egil Hogna, Yara senior vice president. "We will incorporate the knowledge and technology into Yara’s existing Crop Nutrition solutions, providing a valuable add-on for our offering to irrigated farming."

Freshwater availability will become a major global challenge, he notes. Currently, agriculture uses about 70% of freshwater withdrawals. By 2030, the agricultural sector will need more water than will be available sustainably, Hogna adds.

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