The Mexico Market

May 28, 2012 10:45 PM
 

 

Dairy Today red dot

The following is online bonus content for "Markets on the Move," from Dairy Today's June/July 2012 issue.


David Freedheim, sales consultant with the California Milk Advisory Board (CMAB), reports on the booming dairy market in Mexico:

  • With a population of more than 113 million people, Mexico is one of California’s most important export markets, with strong growth for California cheese (even before tariffs were removed), butter and ice cream. California cheese volume at Wal-Mart Mexico rose 38% for the first quarter of 2012 over last year’s business alone.
     
  • Mexico is also becoming a market for extended shelf life (ESL) California-standards milk with the mid-June rollout of ESL California-standards milk in 200-plus Wal-Mart locations (150 Superamas, 53 Sam’s Clubs), with demo support from the CMAB.
     
  • Pizza is the most significant foodservice market across the globe, including Mexico, where Pizza Hut is now using California cheese in two of its three divisions in the country.
     
Back to news
RELATED CONTENT

Comments

 

Rate this News Article:

Spell Check

No comments have been posted to this News Article

Corn College TV Education Series

2014_Team_Shot_with_Logo

Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!

Markets

Market Data provided by Barchart.com
brought-by
Close