Give A Bowl of Beef
Nov 25, 2009
By Sara Brown
As the holiday season arrives, take the opportunity this year to move from beef supporter to beef promoter. Let’s move from loving our product to telling others why they should love it as well.
Cattlemen in Iowa this November did just that. More than 120 beef industry volunteers served 6,800 servings of hot beef stew to runners at the 31st
annual Living History Farms Cross Country Race. Runners from 33 states and 420 Iowa towns tackled the 7-mile race in Urbandale, Iowa.
|Past Iowa Cattlemen’s Association President Glenn Rowe and wife Bev, serve the first bowl of hot beef stew at the Living History Farms Cross Country Race.
Tell beef’s story. “Our message to the runners was two-fold,” said Nancy Degner, Executive Director of the Iowa Beef Industry Council. “First, that beef provides high-quality protein needed to build, maintain and repair muscle, and second, we wanted to give them the chance to meet local beef producing family farmers.”
The hot beef stew greeted wet, muddy runners after a route complete with five creek crossings. The beef checkoff provided the 1,900 pounds of beef brisket used in the stew and the volunteers to serve it, Degner says. The Iowa Machine Shed prepared the stew which also used 550 lb. of potatoes, 500 lb. of carrots and 450 lb. each of celery and onions, and 350 lb. each of corn and green beans.
It only took 90 minutes for volunteers, including cattle producer families, Iowa State University animal science and veterinary medicine students and faculty, 4-H-ers, Youth Beef Team members, and friends of the beef industry, to serve the soup. And put a producer’s face on the beef industry for every person there. It takes all of us to keep our industry moving forward. What are you doing to help?