Dealer association asks members to rate manufacturers
Jul 21, 2008
The North American Dealers Association
recently asked its members to report satisfaction ratings between them and manufacturers. Areas reported included: product availability (the big question right now
), product quality, technical support, parts availability and quality, manufacturer response to dealer need, warranty procedures, and more.
Some quick highlights:
- Dealers gave the highest marks for quality of parts and products.
- Shortline manufacturers ranked higher in product availability than full-line manufacturers.
- Overall, dealers cited satisfaction with manufacturer high on their overall rankings.
The survey included 26 brands.