Versatile Returns

In late October, Buhler Industries jumped right into their future.

I traveled to Winnipeg Canada (where Buhler Industries is headquartered) for what I thought was a tractor launch during the company’s first-ever dealer meeting.

However, what I found was much more.

Here are two interviews with Buhler Industries leadership: Dmitry Lyubimov, president of Buhler Industries and Eric Allison, director of sales.

The company re-launched the Versatile name, which will be the only brand on its lineup of row crop and four-wheel drive tractors. They showed a video that included tractors from the original generation of Versatile tractors through the present. The interesting part was that all the video segments were filmed the months before the meeting, so all those tractors were still running.

Read More: New Era for Versatile Tractors