Since 2006, AGCO has focused its machinery on four cornerstone brands–Challenger, Fendt, Massey Ferguson and Valtra. The first three are the company’s lineup for us here in the U.S., and AGCO has set its sights on increasing the presence of the Fendt brand worldwide. (for a little Fendt history, you can read my blog about its onsite museum here.)
In September, the company unveiled the final result of the Fendt Ahead2 project. This project included a more than $300 million investment and expansion of the Fendt locations in Marktoberdorf and Asbach-Bäumenheim (both in Germany). This was a four-day event attracting 3,500 suppliers, dealers and distributors, journalists and other guests.
The company had already increased production more than 60% in the past ten years. Sales for 2011 were 18% above 2010. For 2012, company officials are forecasting a 17% increase in sales.
With the Fendt Ahead2 project, the company aims to produce 20,000 tractors a year at its Marktoberdorf headquarters. Also, the facilities can product up to 28,500 Continuously Variable transmissions and 20,000 cabs which are used in multiple AGCO products.
And the production in Bavaria will reach across the world with the help of the 1800 Fendt dealers worldwide.
At the Asbach-Bäumenheim site, which focuses on cab production, the cabs are now assembled in the same sequence as the tractors in Marktoberdorf, according to customer order, and delivered directly to the tractor factory in sequence.
From 2001 to 2012, the Fendt expansions have created 1,500 jobs in the three German locations, and another 227 new jobs have been created from 2011 to June 2012.
Fendt tractors range from from the smallest specialty tractor for vineyards to the high-horsepower tractors with 390 hp. Each tractor is made of an average of 10,000 components.
Outside the U.S., the brand extends beyond tractors to include the Fendt Katana 65 forage harvester and the new C-Series combines–the brand has rotary and straw walker combines–as well as big square balers. The Katana has been introduced in Germany this year with 25 machines, and the French introduction is underway as well.