Brand Loyalty Leads to 3-Year-Old Trading in Tractor
Apr 04, 2013
On the Case IH Be Ready Blog, the editors posted a story of a little boy already loyal to Big Red. (read the original story here).
After Christmas, James McCutcheon, a salesman at H&R Agri-Power in Tanner, Ala., spotted an off-color tractor toy that was given to Brad Lamon’s three-year-old son, Judson.
The Lamon family operates a 4,000-acre farm in Trinity, Ala., and has a history of running Case IH red equipment. McCuthceon thought the battery-powered green John Deere didn’t fit with the rest of the equipment around farm yard.
So McCutheon and 3-year-old Judson struck a deal–trade in the green tractor toy for a red one. The crew at H&R assembled the Case IH toy tractor on the spot at the dealership, had Judson sign a contract for the Case IH loader tractor, gave him a hat, and introduced him to the parts manager and service manager–just like what happens when his dad signs a deal.
Source: Case IH Be Ready Blog