Pro Farmer has been conducting the Midwest Crop Tour since 1993. Early Tours concentrated on five states (Iowa, Minnesota, Illinois, Indiana and Ohio) and Nebraska and South Dakota were added in 1998. Together, the seven states that comprise the Tour account for approximately 70% of our nation’s corn and soybean production.
The Pro Farmer Midwest Crop Tour is covered on
the "U.S. Farm Report" and "AgDay" TV shows throughout the week and several places online, including ProFarmer.com, AgWeb.com and Pioneer.com. Many news organizations also cover the Tour, including Reuters, Dow Jones, DTN and Bloomberg. Farm radio broadcasters frequently carry interviews with Tour participants each day of the Tour.
The Crop Tour’s Thursday night grand finale includes a taping for the next week’s edition of "U.S. Farm Report" and is followed up with Pro Farmer’s national corn and soybean yield predictions and market impact analysis in the next day’s Pro Farmer newsletter.
The Pro Farmer Midwest Crop Tour Strives To
Stay "Consistently Random."
The Tour stays consistent by traveling the third week of August every year, by traveling the same routes every year and by using the same sampling procedure in every field.
The randomness of the Tour is actually "planned randomness." It’s achieved by not predetermining which fields will be sampled and by allowing each team to select the location in the field. But it doesn’t end there: More planned randomness is added by walking 35 paces down the main rows to the sample location. (When scouts start walking into a corn field, there’s no way to tell what will be about 35 yards beyond the end rows.) Even the ear selection is consistently random. By pulling the fifth, eighth and 11th ear from one sample row, scouts might pull the three best, or three worst, ears from the row.
That’s a lot of investigation…but how do you use it?
There is only one way to use data collected on the Pro Farmer Midwest Crop Tour—compare the current results to past Tours. That comparison has proven to yield the most reliable analysis of fresh data.
We’ve studied and analyzed thousands of samples over 17 years of touring, and we’ve calculated the "historical error" of the Tour data. Simply put, we know the Tour results will be different than USDA’s final yield estimate for each state. Fortunately, we know which states the Tour measures "high" or "low," and we know, on average, by how much. That allows us to adjust Tour results to produce a more reliable yield estimate when the Pro Farmer crop estimates are released following completion of the Tour.
When you hear results from the Tour, don’t just compare the results to USDA’s August Crop Production report. Compare Tour results to the previous year’s results to figure how much bigger, or smaller, average yields will be.