Your marketing education order includes

• Durable three-ring binder to hold your complete set.

• Comprehensive workbook for each chapter.

cHAPTER 1 TOPICS

• Risk Assessment.
• Aggressive & Conservative Marketing.
• Decision Making Process.
• The Role of Crop Insurance.
• Understanding Basis.
• Your Marketing Toolbox.

chapter 2 topics

• Using Basis Analysis.
• When Doing Nothing Is OK.
• Hedge To Arrive Contracts.
• Deferred Price Contracts.
• Spot-Market Cash Sales.
• Basis Contracts.
• Minimum Price Contracts.

Chapter 3 topics

Clear explanations of how these marketing strategies work:

• Offensive and defensive hedging with short futures.
• Building a price floor with long puts.
• Sell-and-replace strategies with long calls and long futures.
• Specific examples of how each strategy works.
• Details of how changing price and yield expectations impact revenue.

Chapter 4 topics

• Selecting a broker.
• Understanding the chart analysis that moves the markets.
• How spread action impacts your market outlook and risk management.
• The details of a cash-marketing strategies that concentrates sales near the price highs.
• Using option spreads to open the profit window and to fence in returns.
• Selling options to lock in a price and build a price floor.