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AgDay Daily Recap -January 15, 2013

January 15, 2013
 
 

TODAY ON AGDAY
JANUARY 15, 2013

MEETING:

GOOD MORNING I'M CLINTON GRIFFITHS. FARM BUREAU PRESIDENT BOB STALLMAN ISSUES A RALLYING CRY FOR AGRICULTURE AS THE INDUSTRY FACES THE UNCERTAINTY OF A NEW YEAR.

VILSACK STAYING:

ALSO AT THE FARM BUREAU MEETING, AG SECRETARY TOM VILSACK SPOKE ABOUT THE IMPORTANCE AGRICULTURE HAS TO EVERY AMERICAN. HE SAYS AGRICULTURE HAS TO LOOK FOR WAYS TO EXPAND IT'S INFLUENCE OUTSIDE THE WALLS OF AG. THE SECRETARY SAYS FARM GROUPS NEED TO DO A BETTER JOB SHARING THE INNOVATIVE WORK BEING DONE AND SHARE IT WITH NEW AUDIENCES. HE SAYS DOING THAT WILL HELP CREATE ECONOMIC OPPORTUNITES IN RURAL AMERICA.

DAIRY EXPORTS:

FINAL FIGURES FROM 2012 ARE NOT IN YET, BUT IT APPEARS THE U-S DAIRY INDUSTRY IS ON TRACK TO HAVE SHIPPED MORE THAN FIVE BILLION DOLLARS IN DAIRY PRODUCTS.

DEAN PLANT:

MORE THAN 100 EMPLOYEES ARE OUT OF WORK AFTER A MILK BOTTLING PLANT IS FORCED TO CLOSE IN WAUKESHA WISCONSIN. IT HAPPENED OVER THE WEEKEND AND NEARBY SCHOOLS WERE SCRABBLING TO FIND MILK. THE PLANT HAD BEEN AT THE CENTER OF CONTROVERSY WHEN IT WAS SOLD BY DEAN FOODS TO INVESTORS FOLLOWING THE FILEING OF AN ANTITRUST CASE BY THE OBAMA ADIMINSTRATION BACK IN 2010.

CROP WATCH:

SWEEPING COLD IS BRINGING SHIVERS TO CITRUS CROPS ON THE WEST COAST. WE TURN TO CINDI CLAWSON WHO'S FILLING IN THIS WEEK FOR MIKE HOFFMAN. GOOD MORNING CINDI.

NEW CROP PREVIEW:

ACCORDING TO THE USDA ONLY FIVE PERCENT OF PRINCIPAL FARM OPERATORS ARE UNDER AGE 35.  ROUGHLY A THIRD OF U.S. FARMERS ARE NOW 65 OR OLDER. BUT SEVERAL YEARS OF RECORD FARM INCOME AND DISAPPOINTING PROSPECTS ELSEWHERE IN THE ECONOMY, HAS MANY FARM AND RANCH KIDS RETURNING TO THEIR ROOTS. IT'S AN ISSUE WE'RE TAKING A CLOSER LOOK OVER THE NEXT 8 WEEKS IN A NEW SERIES WE CALL THE NEW CROP.

ANALYSIS:

WE DISCUSSED EARLIER HOW U-S DAIRY EXPORTS LOOKED STRONG IN 2012. BUT THERE ARE STILL PLENTY OF CHALLENGES AHEAD FOR DAIRY PRODUCERS, ESPECIALLY ON FEED COSTS. FARM DIRECTOR AL PELL TAKES A CLOSER LOOK IN ANALYSIS.

LONGER LASTING BREAD:

THERE'S BEEN A LOT OF TALK RECENTLY ABOUT FOOD WASTE AND THE NEED TO IMPROVE FOOD STORAGE. NOTHING IS MORE FRUSTRATING THAN REACHING FOR A SLICE OF BREAD ONLY TO FIND OUT ITS ALREADY MOLDY. WELL A TEXAS COMPANY THINKS IT HAS THE ANSWER TO THAT UNWELCOME DISCOVERY.  JOHN MONE FROM THE ASSOCIATED PRESS SAYS THE TECHNOLOGY PROMISES TO EXTEND A LOAF'S SHELF LIFE BY SIXTY DAYS.

HEALTHY EATING TREND:

IN FOOD AND YOUR FAMILY, NEW YEAR'S RESOLUTIONS ASIDE IT SEEMS MORE AND MORE AMERICANS ARE FOCUSING ON EATING HEALTHY. AND THAT'S CHANGING HOW THE FOOD INDUSTRY TALKS TO ITS CONSUMERS.

COCA COLA:

WE'VE ALL HEARD THE HEALTH WARNINGS ABOUT DRINKING SODA.  NOW COCA-COLA IS TACKLING OBESITY THROUGH A NEW ADVERTISING CAMPAIGN.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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