AGCO officials at the company’s Beauvais, France, factory welcomed the Malmkar family (center) from Madrid, Neb.; Mike Alvin, AGCO product marketing manager; and Ron and Lorie Regier of Regier Equipment, Madrid, Neb.
Nebraskan buys the final machine painted Allis orange
In early 2010, AGCO Corporation publicly announced that the AGCO brand of equipment would be phased out of production.
Although the legacy of Allis-Chalmers will always be part of the company (the name AGCO was inspired in part by the phrase Allis-Gleaner Company), there will be no more Allis orange farm equipment.
Founded in 1990, AGCO has grown through a series of more than two dozen acquisitions. Moving forward, the company says, it will align its global brands under Challenger, Fendt, Massey Ferguson and Valtra.
The AGCO brand originally emerged with Allis orange–painted Deutz-Allis tractors in 1990. AGCO Allis tractors, ranging from 40 hp to 130 hp, were introduced in 1991.
In 2000, the White Tractor brand was merged with AGCO Allis to become AGCO Tractors. In October 2010, the final AGCO-branded tractor was sold to Shannon Malmkar, a farmer from Madrid, Neb., who grows corn, irrigated popcorn and wheat. The AGCO DT275B is used on Malmkar’s farm to pull a strip-till toolbar, a 24-row White planter, a scraper and a cultivator.
"It’s been hard to realize what this tractor really means because its horsepower and sheet metal aren’t any different," he says. "But we know this is a special tractor. An Allis historian even came to see it from Wisconsin."
The last AGCO tractor was almost completely spec’ed out, with a CVT transmission, cab suspension, six hydraulic remotes and an extra lighting package.
Ron Regier of Regier Equipment sold the AGCO DT275B, after being selected in a raffle that allotted one ticket per AGCO DT tractor warranty that was registered between Jan. 1 and Oct. 1, 2010.
"I had no idea I’d ever have an opportunity like this," Regier says. "I cut my teeth by selling the silver White tractors, so I know what selling this milestone tractor means."
Even though it was the last, this AGCO tractor is the first from that brand that Malmkar has owned. The year before, Malmkar had rented an AGCO tractor from Regier, and his brother, who farms nearby, has an AGCO DT275B.
Family affair. To commemorate the making of the last AGCO, the com-pany invited Malmkar and Regier to travel to the Beauvais, France, factory where the tractor was built. During the first week of December 2010, Malmkar traveled with his wife and three children and Regier brought his wife and two daughters. The group was escorted by Mike Alvin, AGCO product marketing manager of high-horsepower tractors, and Bill Hurley, AGCO vice president of field sales, to tour the factory and the surrounding region.
Discontinuing the AGCO brand is not the only transition in AGCO’s lineup of high-horsepower tractors. Manufacturing of Challenger and Massey Ferguson row crop tractors is moving from the Beauvais factory to the AGCO factory in Jackson, Minn., which is being expanded. The full transition is expected to be complete by December 2011. The company says that brands such as Gleaner, Hesston, Sunflower and White Planter are not going away.
- October 2011