Putting a Face on Ag
Aug 30, 2012
On Aug. 20, the Corn Farmers Coalition began posting ads in Washington D.C. metro stations that feature real farm families with fact-based messages about modern corn production. The goal of the campaign is to educate lawmakers and those tied to them about modern agriculture, the value of ag and the changes the industry has undergone. More specifically, the Coalition explains the that American family farmers "are achieving this remarkable productivity with fewer resources and while making great progress in protecting the environment."
With the ads, the coalition hopes to help decision makers at the nation's capital put a face on family farmers with images that are easy to consume and understand. The following are some of the ads used as part of the campaign.