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Growing Technology

RSS By: Ben Potter, AgWeb.com

Technology editor Ben Potter brings you the latest in technology news, and how you can apply it to farming.
 

 

O Say Can You Sing (Pt. II)

Jul 02, 2013

Yesterday, I shared a voting opportunity to help students win scholarships for singing the national anthem. Today, cotton farmers have their own anthem, courtesy of Deltapine cotton.

The song, "Where Heroes Are Made," was written as a tribute for the company’s New Product Evaluators (NPE), who first grow and evaluate pre-commercial variety lines in large field trials. Lauren Straatmann, Deltapine marketing manager at Monsanto, says the song celebrates "those willing to put in the hard work and meet the many challenges of working the land."

"Music unites all of us," she says. "So with this in mind, we set out to create an anthem for cotton that applauds the cotton farmer. The result was ‘Where Heroes Are Made.’"

The song costs $0.99 cents on iTunes – proceeds will be donated to a cause that supports the future of agriculture in rural America (to be announced at a later date). Additionally, an official music video that features an NPE farmer and his family will debut in September.

"NPE farmers are the heart of our business, and we take great pride in our commitment to their success and the future of the cotton business," Straatmann says.
 

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