USFRA Learning Center Session at Commodity Classic GMOs and Sustainability - Go Hand 'n Hand
Hear different viewpoints about GMOs during U.S. Farmers & Ranchers Alliances' (USFRA) learning center session on Saturday, March 4 at 8:15 a.m. Our "GMOs and Sustainability - Go Hand 'n Hand" panel discussion includes perspectives from Culver's CEO, Immediate Past Chairwoman of USFRA, President of The American Sugarbeet Growers Association and a Registered Dietitian Nutritionist.
GMOs are just one tool farmers use to grow food in a more sustainable way. However, consumers don't always associate GMOs and technology to enhanced sustainability. Yet this technology allows farmers to use less land per bushel, less water, and it allows for more precise use of pesticides. During our panel discussion, we will address consumer concerns and provide tips for communicating the importance of GMOs in a way that resonates with a larger audience. In addition, we will discuss the latest food company trends and evolving consumer food preferences.
Attend our learning center session, and receive a free SMART Farm hat! Click here to register
• Joe Koss, Culver's President and Chief Executive Officer
• Nancy Kavazanjian, USFRA Immediate Past Chairwoman, USB Sustainability Target Area Coordinator, Wisconsin corn, soybean and wheat farmer
• Amber Pankonin MS, RDN, LMNT, Nutrition & Agriculture Communications Consultant, Nebraska Academy of Nutrition and Dietetics President
• Galen Lee, American Sugarbeet Growers Association President, USFRA Board Member, Idaho crop and livestock farmer
• Randy Krotz (moderator), USFRA Chief Executive Officer
Where: Henry B. Gonzalez Convention Center, Market St, San Antonio, TX 78205, Room 217 CD
When: Saturday, March 4 from 8:15 - 9:15 a.m.
Stop by our Booth:
Visit USFRA's booth (#229) and learn more about our SMART Farm launch! We are teaching consumers how today's farmers and ranchers are using data and technology to grow food in a more sustainable and efficient way.
What is SMART Farm?
What do we think of when you hear the term SMART? Smart phone, smart home...it immediately leads us to thoughts of efficiency, advanced technology and continuous improvement. But do consumers associate these terms with farming and ranching? USFRA's SMART Farm concept informs consumers about the advanced tools and technology farmers and ranchers are using to be more sustainable and nimble, while growing and producing the world's best food supply. Come see examples of ag-tech innovation and 360 videos taking consumers to a pig farm intended to spark conversations about how agriculture technology impacts their everyday food purchasing decisions.