The Connected Farmer

November 23, 2011 10:15 PM

What do farmers’ online habits say about them?


Farmer on ComputerFarmers Use Computers

65% of farms have access to a computer. 63% of those are owned or leased.

They Buy Things

14% purchase ag inputs via the Internet.

They Surf the Web

62% of farms have Internet access. 38% of those have DSL.

They’re All Business

37% use a computer for farm business.

They Like YouTube

56% watch videos on this social site.

Are You Well “Liked”?

40% use Facebook up to 1 hour per week.

They Aren’t Prejudiced

35% conduct business with nonagricultural websites too.

Oregon Is the Hot Spot

80% of farmers in the state have a computer with Internet access, the highest of all 50 states.

Tweet What?

77% of users don’t use Twitter.

They Look Before They Speak

Of those farmers who use a social site, the majority just watch. Only 25% put up posts of their own.

The ‘Mullet Theory’ Applies

Their computers might be all business in the front, but they’re a party in the back. 68% of farmers are on a social site.


Back to news

Million Dollar Wildfire Relief Challenge

Click here to learn more about the Million Dollar Wildfire Relief Challenge, and see how you can help in the rebuilding effort.




Spell Check

12/8/2011 03:21 AM

  This is a really cute article chalk full of good facts. Interestingly enough, we have a program titled 'The Connected Farmer - Marketing & Digital Technology Training for Farmers'. This is how I cam across your post.


Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by