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"Will we be told we cannot promote the health benefits or what we produce and believe so strongly in, or be required to pay for scientific studies to prove the precise level of increased health benefit of each fruit or vegetable?"
It is interesting that you say that, because there are plenty of companies that produce dubious products and are interested in claiming that they are good for you. Coca cola with vitamins, untested herbal supplements... A whole plethora of health claims are made in the food and food supplement world. Just because you believe that something is better for you does not make it so. And so it is misleading to the consumer to make such health claims without peer-reviewed double-blind health studies to back it up.