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I'm in one of the fruit-producing areas of Idaho. I can't speak for other parts of the country, but what we produce here (apples, peaches, plums, apricots, grapes, etc.) is only harvested when it reaches its peak of flavor. I suspect that what you're experiencing is due to the travel distance, and therefore time. That's why what you get in the local farmers market tastes better. In many cases, it's only a few hours since it was picked, compared to several days if it has to travel.