Video Celebrates Kubota’s 40th Year in the U.S.
Nov 26, 2012
With roots that date back to 1890, Kubota has grown and now in 2012 celebrates its 40th anniversary of doing business in the U.S. Kubota Corporation has subsidiaries and affiliates that manufacture and/or market products that are sold in more than 130 countries.
The company was founded by the Kubota family in the cast iron pipe industry. And in 1960, Kubota manufactured its first tractor in Japan. Kubota Corporation introduced its first tractor to the United States in 1969 (the Kubota 21 horsepower L200), then in 1972, Kubota Tractor Corporation was founded in California with 18 employees. At that time, the company had 441 dealers and four tractor models.
By 1982, the company grew to 600 dealers, and introduced the first compact four-wheel-drive tractor with a hydraulic shuttle transmission. Shortly thereafter in the mid-80s the company’s product range spanned more than 50 models, including the first diesel lawn and garden tractor, the M50 series, and L series.
In 1988, the company opened its manufacturing facility in Georgia.
And then in 2005, Kubota tallied up more than 1 million retail units sold in the U.S., which was then marked at 1.5 million units just six years later in 2011.
Today, the company has more than 80 tractor models in the U.S. market. Kubota equipment is sold and serviced in the U.S. through a nationwide network of more than 1,100 authorized Kubota dealers supported by the company’s corporate headquarters in Torrance, California and four division offices and warehouses located in Lodi, California; Fort Worth, Texas; Groveport, Ohio; and Suwanee, Georgia.
As it commemorates this milestone it’s also planning on expanding its factories in the U.S. Kubota is also investing $73 million in a new 500,000 sq. ft. production facility in Georgia. The company currently makes 50% of the units sold in the U.S. and all of its loaders stateside, and this new facility will dedicate its production capacity to the standard L Series compact tractors. Opening in January 2013, the facility will have a production capacity of 22,000 units a year, and establish about 200 jobs.
Kubota looks toward the future in building momentum for its market in the U.S.