A new documentary highly biased toward science is already making ripples across the agriculture community, and it’s bringing along some high-profile names.
“This film is not targeted to the scientists or the activists,” said Dr. Kevin Folta, professor and chairman of the horticultural sciences department at the University of Florida. “It’s targeted toward people who have honest questions about their food and are seeking answers. They don’t know who to trust.”
On AgriTalk Tuesday, Folta discussed the new documentary, Food Evolution, with host Mike Adams. Folta says he is hopeful this film will illuminate the personalities who work to disparage genetic engineering technologies.
“[This film is the] first time Hollywood and the artistic world has stepped up to tell the true story, and it’s gorgeous,” said Folta.
Food Evolution is rooted in facts based on literature and is critical of personalities and lines of evidence that haven’t been truthful or fair toward the agricultural community, Folta explains. The documentary focuses less on traditional examples to separate big agriculture from the true application of technology.
“Science wins the day,” he said.
Folta believes this documentary has the ability to change the public’s perspective on genetically modified organisms (GMOs) and how farmers are able to use the technology in a more sustainable way.
One of the biggest hurdles Food Evolution faces is publicity. While it’s been doing well in visibility before its June 23 release, Folta explains it’s still important to share news of the documentary through social media. He says there won’t be the same Hollywood pipeline and hype Food, Inc. had when it was released in 2008.
Narrated by astrophysicist Neil deGrasse Tyson, Food Evolution challenges the scientists in the film to reflect on some of the obstacles they’ve had to face in recent years.
“Don’t tell people about the science, talk about your values, talk about why [you use] a certain technology or why aspects of farming are important to us,” said Folta.
Food Evolution will hit theaters June 23 in limited release. If there isn’t a showing in a city near you, Folta encouraged AgriTalk listeners to host a screening, which is available on its website.
Listen to Folta explain the feedback on Food Evolution so far and his hope for the public on AgriTalk above.