Consumers generally have a strong preference between real and fake Christmas trees, and they could soon be pushed in one direction.
In a report from NPR, there’s a Christmas tree shortage in the U.S. that originates a decade ago.
Christmas tree growers took a hit during the Great Recession because they couldn’t sell their trees, so they planted fewer. Now 10 years later, the demand for real trees are booming, and some locations, like Dulls Tree Farm in Indiana, have sold out of trees.
The price of a Christmas has doubled since 2008, and the National Christmas Tree Association (NCTA) reports the average retail value for a fresh-cut tree was roughly $75 in 2016.
Jim Chapman, a Christmas tree grower from Silent Night Evergreen Tree Farms in Endeavor, Wisconsin expects this trend to continue for the next few years.
According to the NCTA, 27.4 million natural trees were sold in 201 compared to 18.6 million fake trees.